Do not wash or wet beard before using Formula 103 Cream. Formula 103 Cream should be used before showering Spread a generous amount of cream on entire beard forming a thick coat. Rinse hands. Leave cream on for 6 - 8 minutes. After 7 minutes, wipe a small area with a damp face towel. If hair comes away easily, the cream has been on long enough. Some hair may take another two and a half minutes. Wipe off the remaining cream, then rinse face with cold water. DO NOT use an after shave. Wait 24 hours before re-applying